Job Description

• Developed and executed monthly content calendars across multiple brands, maintaining a consistent content posting schedule (minimum of 3 posts/week). • Managed social media platforms end-to-end, including content publishing, community management, audience interaction, and brand voice alignment. • Conducted audience segmentation and competitive research to recommend data-driven social media strategies for follower growth and increased engagement. • Enhanced brand awareness and online visibility through integrated digital marketing campaigns, influencer collaborations, and coordinated website content updates. • Collected, analyzed, and reported performance metrics for organic and paid campaigns, generating actionable insights to support strategy optimization and improved ROI. • Launched and maintained TikTok accounts for all brands, contributing to expanded platform presence and audience reach. • Executed and monitored paid social advertising campaigns; compiled quarterly performance reports to evaluate campaign success and consumer behavior trends. • Created and distributed email marketing newsletters and promotional campaigns to support brand engagement and conversion efforts. • Authored and published website articles highlighting projects, milestones, and case studies. • Designed and produced digital marketing materials using relevant content creation and graphic design tools. • Coordinated promotional events and campaigns, including anniversaries, seasonal activations, and sales-driven initiatives. • Assisted in managing Google Ads (PPC) campaigns and utilized Google Analytics to track traffic, engagement, and key performance indicators (KPIs).

Reasons for Leaving

The business is cost-cutting. They assured that my termination had nothing to do with my performance.

Job Description

• Worked cross-functionally in both the Newsroom and Marketing teams, supporting content production across print, web, and social media platforms. • Managed community engagement on social media platforms by replying to messages and comments left by its followers. • Conducted on-site reporting for hard news, including field coverage, ambush interviews, source verification, and real-time story development under tight deadlines • Attended and covered events, wrote news and feature articles, and produced editorial and promotional content to support brand communication objectives. • Created marketing collateral and digital content aligned with organizational messaging and audience engagement strategies. • Wrote, proofread, and edited materials for print publications, website articles, and social media content, ensuring accuracy, clarity, and brand consistency. • Monitored content performance analytics to support strategic planning, audience targeting, and editorial decision-making. • Collaborated with colleagues, stakeholders, and external sources professionally while maintaining journalistic ethics and sensitivity. • Developed strong interpersonal and communication skills through interactions with diverse individuals, including executives, community members, government officials, and persons of interest. • Demonstrated resilience, adaptability, and sound judgment while operating in fast-paced, high-pressure environments. • Played a key role in supporting the company’s shift toward digital-first workflows and platforms.

Reasons for Leaving

I left to pursue a role with better work-life balance and opportunities for growth after taking on expanded responsibilities during the pandemic.

Job Description

• Conducted topic research, identified resource persons, and coordinated interviews and guest appearances for broadcast segments. • Developed and produced on-air news and feature segments for Maayong Buntag, Kapamilya! In alignment with program objectives and audience relevance. • Wrote and edited news scripts for both Maayong Buntag, Kapamilya! And TV Patrol Central Visayas, ensuring clarity, accuracy, and adherence to editorial standards. • Performed field coverage to gather stories, conduct interviews, and support real-time news reporting and story development

Reasons for Leaving

Contractual.